Sales Memorandum - Circadian Fitness & Pole Pride Swansea
Established Pole Dance Business for Sale.
Owner - PDC Approved 4 star pole dancing instructor Dawn Roberts
The Mond Building
Circadian Fitness Studios pictured left.
Telephone number- 07504124533
The business is an established pole dance studio that offers pole dance classes, parties and private one-to-one and group sessions.
The business is situated in central Swansea a 5 minute walk from both the train and bus stations
making it easy to access for the whole of the Swansea area.
The business is run as a sole trader business with instructors operating on a sub-contractual basis. The business has been running for 11 years, and from the premises for over 7 years, during which time it has built up an excellent reputation both with its clients and within the pole industry, ensuring the business not only has many returning customers but also new customers continually attracted to the unique classes the business provides.
The classes are currently sub-contracted to 3 instructors who are happy to continue teaching for the buyer. The buyer has the opportunity to also teach sessions themselves should they wish to.
Buyers of the business will be able to expand the business and have the potential to generate more income from the private studio running in tandem with classes, to offer classes for under 18s and also the availability to offer private aerial classes since I have now installed aerial equipment on site. There is also the potential to franchise out into the surrounding area should they wish.
I have negotiated and secured transfer of the lease continuing on current terms. I can provide a letter from the landlords confirming their intent to rent to the business for the forseeable future.
The business is being sold due to illness.
1. Product profile
1.1 Pole dance classes – unique fitness classes that work on strength, endurance and flexibility
1.2 Private one-to-one sessions – for those who prefer private pole sessions
1.3 Private group sessions – for those who prefer a private pole sessions for themselves and their friends
1.4 Pole dance parties – pole sessions to celebrate birthdays, hen parties and other special occasions
1.5 Opportunity to hire studio hourly for increased income
2. Customer Profile
2.1 The customers of Circadian Fitness are very varied from different backgrounds including women who are looking for a work out, to have a bit of me time, regain figures after giving birth and just enjoy a sociable fun class, men who are looking to increase all over body strength, sports people looking to try something new and groups of friends looking for a fun pastime. The classes are currently open to over 18s and anyone without contra-indications to the sessions.
3. Main advantage over nearest competitors
3.1 Circadian Fitness has been in business for 11 years and has a very good reputation. Pole Pride is currently the only full time pole studio in Swansea and is a unique opportunity for those wanting to buy.
4. Turnover and profit
4.1 Table of last 3 years turnover and profit*
*Profit was ploughed back into business to increase business diversity
5. Main promotional methods
5.1 The business uses social media platforms Facebook, Instagram and Twitter to promote its sessions and gain more interest. Word of mouth has been most successful at bringing in new business with current clients posting photos of their classes on Facebook etc which tends to create interest. We are No 1 on Google search for pole classes in Swansea.
5.2 Circadian Fitness has links with other businesses such as Bodyworks sports massage and Richard Rees yoga where we promote each others' businesses.
5.3 We are listed in What's On Swansea magazine dance classes
5.4 We have listings on other sites such as My Pole Dancing Classes and Pole Pages UK. We are also featured on The PDC website.
5.5 We have built up links with both universities in Swansea and provide classes for Swansea University Pole Society which brings in lots of new business every academic year.
5.6 Circadian Fitness has wholesale/discounted accounts with several businesses including X-Pole, Dance Direct and Dry Hands
Circadian Fitness has negotiated an agreement with the building owners that at time of sale the buyers of Circadian Fitness may continue on the rental originally agreed to with a yearly rental price of £5000. This rental price brings the premises under the Small Business Rates Relief so there are currently no rates to pay. It will be the responsibility of the buyers of Circadian Fitness to negotiate their own contract with the owners of the building based on these agreed terms. The owners of the building have put in writing that they are not planning to sell the building for the foreseeable future and a copy of this can be provided.
The studio is set in a Grade II listed building with many period features. This makes the studio attractive to people wanting to rent hourly for photo shoots, music videos, exhibition space etc. Circadian Fitness is regularly contacted by people wishing to hire the building for events and other uses.
Circadian Fitness Website.
E-mail Dawn to express your interest.